Shine Cosmetic’s Digital Launch Campaign
We partnered with Shine Cosmetic to elevate its brand presence and drive product adoption through a data-driven digital campaign that combined storytelling, influencer partnerships, and targeted media.
Industry
Beauty & Cosmetics
Services
Influencer & KOL Collaborations, Content Production
Launched
Jun 1, 2025
Challenge
Shine Cosmetic had a loyal base but struggled to stand out in the crowded beauty market where new indie brands were rapidly gaining traction. The main challenge was to differentiate Shine with a strong identity while connecting authentically with younger audiences who value transparency and trends.
Approach
We developed a content-first strategy that highlighted Shine’s clean, radiant aesthetic through short-form videos, collaborated with mid-tier beauty influencers for authentic reviews, and launched a paid media campaign optimized across Instagram and TikTok. Offline, we complemented the digital push with in-store events and interactive AR try-on experiences to bridge online and offline engagement.
Results
180% Increase in Social Engagement within 2 months 75K New Followers gained across TikTok & Instagram 20% Lift in Online Sales during the campaign period Positive Brand Sentiment Increased by 40% among target audience (survey data)
