Big Soda’s Global Digital Campaign
We partnered with one of the world’s leading soda brands to launch a multi-channel digital campaign aimed at reconnecting with Gen Z and Millennials through engaging, experience-driven content.
Industry
Beverages / Consumer Goods
Services
Brand Strategy & Creative Direction, Social Media Marketing
Launched
Sep 1, 2025
Challenge
Despite strong brand recognition, Big Soda faced declining engagement with younger audiences who increasingly preferred healthier or trendier alternatives. The challenge was to modernize the brand image, spark cultural relevance, and drive authentic connections with a demographic that values experience and storytelling over traditional advertising.
Approach
We combined cultural insights, influencer collaborations, and experiential activations with performance-driven social campaigns to authentically reconnect the brand with younger audiences.
Results
+250% Increase in Social Engagement compared to previous campaigns 120M Video Views across TikTok, Instagram, and YouTube in 3 months Brand Sentiment Lifted by 35% among Gen Z audiences (survey-based) 25% Increase in Market Share across key urban regions
