Arcadia Quest: Digital Launch Campaign
A dynamic campaign designed to build hype and drive downloads for Arcadia Quest, a mobile RPG game combining strategy, storytelling, and real-time battles.
Industry
Gaming & Entertainment
Services
Creative Campaign Strategy, Key Visual Design
Launched
Jul 30, 2025
Challenge
The game market is crowded with similar RPGs. Arcadia Quest needed a campaign that would differentiate the title, attract both casual and core gamers, and boost early downloads to climb app store rankings quickly.
Approach
We created a high-energy launch campaign that highlighted the game’s immersive world and competitive gameplay. Animated teasers were released on TikTok and YouTube Shorts to spark curiosity. Pre-registration incentives and countdown mechanics built anticipation, while targeted ads on gaming communities maximized reach.
Results
200K pre-registrations before official release Top 5 ranking in the RPG category on launch week Engagement rate on social media ads exceeded industry benchmarks by 2.5x Strong community foundation built through influencer live-streams and Discord events
